DaySmart Pet vs MoeGo (2026): Two-Way Texting or a Second Van Decides It

Updated: November 2, 2026 · 11 min read · By Grooming Software HQ

Grooming Software HQ Editorial Team

Independent research on pet grooming software — we compare features, pricing, and real user feedback so groomers can choose with confidence.

The Short Version

DaySmart Pet and MoeGo are both full-featured grooming platforms with native phone apps, integrated payments, online booking and a route into boarding and daycare. DaySmart, formerly 123Pet, has been selling grooming software since 2005. MoeGo is the newer, more polished option and, at list price, the most expensive grooming software we cover.

They charge for different things. DaySmart charges for people and features. MoeGo charges for vans and locations.

DaySmart's $29 Basic plan gives one user 500 texts a month but only one-way reminders. Each step up adds users, tools and texts, and two-way texting is bundled from the $149 Deluxe Growth plan. A van is just another user. MoeGo's Basic plan includes two-way texting from day one, $49 for a solo van or $79 for a salon of up to two, but its text allowance is small and its Growth plan, where route optimization and unlimited team members start, costs $99 for every van and $149 for every location.

That produces a clean split. For one van or one salon that wants to text with clients, MoeGo is cheaper. For reminders only, or for more than one van, DaySmart is cheaper, often by $50 to $150 a month.

At a Glance

Side-by-Side Comparison

Two rows decide most cases: what multiplies the bill and two-way texting. MoeGo wins the second for anyone running one van or one salon. DaySmart wins the first the moment you add a van.

What You Actually Pay

Start with each price list in full.

DaySmart Pet publishes five plans, each with two prices. With DaySmart's payment processing: Basic $29, Deluxe $69, Deluxe Growth $149 and Premium $199 a month. Without it: $39, $89, $169 and $219. Premium Growth is quote-only. Basic includes one user and 500 texts. Deluxe and Deluxe Growth include three users and 1,000 texts. Premium includes six users and 2,500 texts. Additional users are $9 a month each on Deluxe and above. Two-way texting is included from Deluxe Growth and is a "contact for pricing" add-on on Deluxe. Daycare and boarding calendars are $25 a month each. DaySmart does not publish what texts cost once you pass your allowance.

MoeGo publishes separate price lists for mobile and salon. Mobile is Basic $49 a month for one team member and 200 texts; Growth $99 per van with unlimited team members and 900 texts per van; Ultimate $159 per van, which makes automated messages unlimited; and custom Enterprise. Salon is Basic $79 for up to two members and 300 texts; Growth $149 per location with unlimited members and 1,350 texts; Ultimate $239 per location; and Enterprise. Two-way texting is on every plan. Extra texts come in add-on packs that "never expire," but the pack prices are not published, and MoeGo's help center says it "counts outgoing text messages," so client replies are free.

The figures below assume three texts sent per appointment (reminder, confirmation and ready-for-pickup) plus one client reply. MoeGo does not count the reply. DaySmart does not say whether replies count, so the table gives it the benefit of the doubt and counts three. DaySmart prices assume you use its payment processing and one user per person on staff. MoeGo is priced at the cheapest plan whose published text allowance and team limit cover the workload:

Four conclusions come out of that table.

One: on reminders alone, DaySmart is cheaper almost everywhere. Its $29 Basic plan costs less than either MoeGo Basic plan and carries more texts: 500 against 200 for a van or 300 for a salon. A full-time solo van passes MoeGo's 200-text allowance by about the 66th appointment of the month, which means buying text packs at prices MoeGo does not publish or moving to Growth at $99. On reminders, DaySmart saves a solo groomer $20 to $70 a month, which is $240 to $840 a year.

Two: two-way texting reverses it, but only for one van or one salon. Every MoeGo plan holds text conversations with clients and does not charge for their replies. DaySmart bundles two-way texting only from Deluxe Growth at $149, which is $80 above Deluxe. A solo salon that wants it pays $79 on MoeGo against $149, and a solo van $99 against $149. The Deluxe add-on might cost less than the jump to $149, but DaySmart lists it as "contact for pricing," so you need a written quote to know. If you regularly text clients about a late arrival, a matted coat or a change of plan, this is the row that decides it.

Three: the second van decides it the other way. MoeGo charges a full Growth subscription for every van, $99 each, and its Basic mobile plan allows one team member, so it cannot run a second van. DaySmart does not charge by vehicle at all. A second van is a second user, and Deluxe already includes three. So a two-van business pays $69 on DaySmart against $198 on MoeGo on reminders, and even after DaySmart's $149 two-way texting tier it is still about $49 a month cheaper. At three vans, DaySmart Premium at $199 undercuts MoeGo by about $98. Every van after that widens the gap by roughly $90, since MoeGo adds $99 and DaySmart adds $9 for the driver.

Four: in a salon, MoeGo's unlimited team members only pay off once you want two-way texting. On reminders, a four-person salon pays $78 on DaySmart against $149 on MoeGo, because MoeGo's salon Basic plan stops at two members. Add two-way texting and the two are level at three people, $149 each. Past that, each extra person adds $9 on DaySmart and nothing on MoeGo, and DaySmart's Deluxe Growth plan runs out of texts at about 330 appointments a month, so a busy seven-person salon pays about $59 less on MoeGo.

Three caveats. First, without DaySmart's card processing every DaySmart figure rises by $10 on Basic or $20 on the other plans. That flips the two-groomer salon on reminders to MoeGo by about $10 and widens MoeGo's lead elsewhere. DaySmart says it will match or lower your current processing fees, so get that quote first. Second, neither vendor publishes what extra texts cost, so any row that runs past an allowance carries an unknown. Third, DaySmart does not define a "user," and its pricing page does not address multiple storefront locations. The fleet math above treats each van as one user; ask DaySmart in writing whether a second storefront needs its own plan. For how these line items compare across the whole market, see what grooming software really costs.

What Each One Gives You Beyond the Price

DaySmart Pet gives you more as you pay more. Basic covers scheduling, automated reminders, online booking from your website, Facebook and Instagram, integrated payments, online deposits, gift cards, reporting and the mobile app. Deluxe adds digital forms, payroll, a client loyalty program, employee reminders, email marketing, packages and pre-paid services, and multi-ticket checkout. Deluxe Growth adds two-way texting, text marketing and reputation management. Premium adds QuickBooks Online. Every plan includes email, chat and phone support with training and onboarding. For vans, DaySmart offers a map view with turn-by-turn directions, traffic and travel-time estimates, but it does not advertise route optimization.

MoeGo's extras are about filling the calendar and running a team. Every plan includes two-way texting, mass texts, digital agreements, online booking, integrated payments and no-show protection with card-on-file, prepayment and pre-authorization. Growth adds abandoned-booking recovery, marketing campaigns and discounts, an intelligent waitlist, advanced CRM, custom pricing that flows through to invoices and pay, and multi-location sync. Mobile Growth adds one-click route optimization and multi-van scheduling. Salon Growth adds staff shift management, commission and payroll, and Reserve with Google, so clients can book straight from Google Search and Maps. Ultimate adds unlimited automated messages, Review Booster, a branded phone number and live Zoom support. Every plan comes with 24/7 support and one-on-one onboarding.

A useful way to think about the gap: DaySmart's tiers buy back-office tools such as payroll, loyalty, forms and QuickBooks. MoeGo's tiers buy bookings and routing. If your calendar is already full, DaySmart's upgrades are the ones you will use. If you are still building a client list, MoeGo's are designed for exactly that stage, and at a $75 average groom one recovered booking or Google search a month covers a solo van's $50 difference.

Where DaySmart Pet Pulls Ahead

• The cheapest reminder-only plan: $29 with 500 texts against $49 with 200 or $79 with 300. For a full-time solo groomer on reminders, that is $20 to $70 a month.
• No per-van billing: A second van is a $9 user, not a $99 subscription. Every fleet we modeled is cheaper on DaySmart, with or without two-way texting.
• Payroll from $69: Payroll, loyalty and digital forms arrive on Deluxe. MoeGo's commission and payroll start on the $149 salon Growth plan.
• Published boarding and daycare prices: $25 a month per calendar on any plan. MoeGo sells boarding and daycare as separate plans priced only after a demo.
• A free trial: 14 days with everything in Deluxe and no card. MoeGo publishes no trial.
• The better-rated app: DaySmart's iPhone app holds 4.8 stars from more than 1,100 ratings, against 4.6 from about 300 for MoeGo's business app.

Where MoeGo Pulls Ahead

• Two-way texting from the cheapest plan: $49 for a van or $79 for a salon, against $149 on DaySmart. Nothing else in this comparison moves the price as much for a single location.
• Free client replies: MoeGo counts only outgoing texts, and Ultimate makes automated messages unlimited. DaySmart does not say how it counts replies.
• Route optimization: Smart Schedule on every plan and one-click route optimization from Growth. DaySmart offers directions but no optimization.
• Tools that bring in bookings: Abandoned-booking recovery, campaigns and discounts, an intelligent waitlist and Reserve with Google for salons.
• Unlimited team members from Growth: A large salon never pays per seat. DaySmart charges $9 for each person past its plan limit until the quote-only Premium Growth tier.
• Any card processor at the same price, and 24/7 support: MoeGo publishes no surcharge for using your own processor, and its support never closes.

If You Also Board or Run Daycare

Both can run boarding and daycare alongside grooming, but only one tells you what it costs.

DaySmart sells a daycare calendar and a boarding calendar for $25 a month each, on top of whatever plan you are on. They add occupancy and stay-length management to the same client records, and your plan, user count and texts stay the same. A solo groomer who boards a few dogs pays $54 a month.

MoeGo sells boarding and daycare as their own Growth, Ultimate and Enterprise plans, with multi-service booking, smart lodging assignments, daycare playgroups, a client portal and, on Ultimate, camera integration and automated workflows. They include unlimited team members and 1,350 texts per location. But MoeGo publishes no prices for them; you get a figure after a demo.

The practical rule: if grooming is the business and boarding is a sideline, DaySmart's published $25 calendars are the safer budget. If boarding and daycare are a large share of the work, MoeGo's dedicated plans are worth a demo, but get the quote in writing before you compare. For a third option built around multi-service pricing, see DaySmart Pet vs Pawfinity and MoeGo vs Pawfinity.

Testing Them

DaySmart offers a 14-day free trial with no credit card that includes everything in Deluxe. You can set up reminders and text marketing, but DaySmart says those tools need verification that its team completes once you activate, card processing stays off until you pay, and your trial data is deleted if you do not activate. So the one thing this comparison turns on, texting, is the one thing you cannot fully test.

MoeGo publishes no free trial. You can book a demo, take an interactive product tour or buy the Basic plan outright, and MoeGo offers data transfer services when you move over. If you are weighing MoeGo Growth, ask in the demo about annual discounts and the price of extra text packs, since neither is on the pricing page. Whichever way you go, export your client and pet data before you cancel anything.

The Questions That Settle It

Answer these in order and stop at the first one that decides it.

First: will you run more than one van in the next year? If yes, choose DaySmart unless you need route optimization badly enough to pay $99 a van for it. Each extra van adds a full MoeGo subscription and a $9 user on DaySmart, and that gap is wider than anything else on the bill.

Second: do you need to text back and forth with clients inside the software? For one van or one salon, if yes, choose MoeGo, or get DaySmart's Deluxe add-on price in writing first. If reminders that clients confirm by reply are enough, DaySmart is cheaper.

Third: do you need the tools that fill a calendar? Route optimization, abandoned-booking recovery, campaigns and Reserve with Google are MoeGo strengths DaySmart does not match. Payroll on a $69 plan, a loyalty program and published boarding prices are DaySmart's.

Fourth: how do you want to buy? DaySmart lets you try it for 14 days and prices everything except its top tier and two add-ons. MoeGo asks for a demo and prices boarding, daycare and extra texts only on request. If no-shows are the problem you are really trying to solve, both send reminders clients can confirm. See our guide to reducing grooming no-shows.

Which One Is Right for You?

Bottom Line

DaySmart Pet and MoeGo multiply on different things. DaySmart bills each person and holds two-way texting back until $149. MoeGo includes two-way texting from its first plan and bills each van and location.

For one van or one salon that wants to text with clients, MoeGo is cheaper by about $50 to $70 a month and brings route optimization and growth tools with it. For a shop that only sends reminders, DaySmart is cheaper by $10 to $70. For any fleet, DaySmart is cheaper by $50 to $130 a month at two vans, with or without two-way texting, and the gap grows with every van. Confirm current rates with both vendors before signing, and ask for the figures neither publishes: DaySmart's two-way texting add-on and what counts as a user, and the price of extra texts from both.

Still comparing? DaySmart Pet vs Groomsoft tests DaySmart's $29 plan against the other low-cost option, and DaySmart Pet vs Pawfinity covers the multi-service matchup, and DaySmart Pet vs Groomer.io pits it against flat per-van pricing with unlimited texting, and DaySmart Pet vs GrooMore against a $49 plan that bundles two-way texting. For MoeGo against other per-van and per-staff plans, see MoeGo vs Groomer.io, MoeGo vs GrooMore, MoeGo vs Time To Pet and MoeGo vs Groomsoft. Our best pet grooming software guide ranks the wider field, and the best mobile grooming software roundup covers van-based businesses. For the last DaySmart matchup, DaySmart Pet vs Time To Pet sets text-first against app-first.

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