DaySmart Pet vs GrooMore (2026): $29 Reminders or $49 for Everything

Updated: November 2, 2026 · 10 min read · By Grooming Software HQ

Grooming Software HQ Editorial Team

Independent research on pet grooming software — we compare features, pricing, and real user feedback so groomers can choose with confidence.

The Short Version

DaySmart Pet and GrooMore are two of the cheapest grooming platforms on this site, and on price lists alone DaySmart looks like the bargain: $29 a month against GrooMore's $49. DaySmart, formerly 123Pet and selling grooming software since 2005, offers a ladder of five plans that adds users, texts and tools at every rung. GrooMore offers two plans, Standard and Premium, with the same feature list on both. Premium just adds texts and, in a salon, lifts the staff cap.

That difference in structure is the whole comparison. DaySmart's $29 buys the core; GrooMore's $49 buys nearly everything. Two-way texting, review requests, a loyalty program, intake forms, QuickBooks and route optimization are all on GrooMore's cheapest plan. On DaySmart, two-way texting and reputation management arrive at $149, QuickBooks is an add-on until the $199 Premium plan, and route optimization isn't advertised at all.

So the useful question isn't which one is cheaper. It's whether you need what GrooMore includes. If you only send reminders, DaySmart saves a solo groomer $20 a month. If you text with clients, GrooMore saves $70 to $100. And if you run a fleet, DaySmart wins regardless, because GrooMore charges per van.

At a Glance

Side-by-Side Comparison

Three rows decide most cases: two-way texting, what multiplies the bill and users included. GrooMore wins the first, DaySmart wins the second, and the third depends on how many people work in your salon.

What You Actually Pay

Start with each price list in full.

DaySmart Pet publishes five plans, each with two prices. With DaySmart's payment processing: Basic $29, Deluxe $69, Deluxe Growth $149 and Premium $199 a month. Without it: $39, $89, $169 and $219. Premium Growth is quote-only. Basic includes one user and 500 texts. Deluxe and Deluxe Growth include three users and 1,000 texts. Premium includes six users and 2,500 texts. Additional users are $9 a month each on Deluxe and above. Two-way texting is included from Deluxe Growth and is a "contact for pricing" add-on on Deluxe. Daycare and boarding calendars are $25 a month each. DaySmart does not publish what texts cost once you pass your allowance.

GrooMore charges the same for mobile and salon. Standard is $49 a month for one van, or one salon with up to three staff, with 400 SMS. Premium is $79 for one van, or one salon with unlimited staff, with 800 SMS. Both list exactly the same features. Business Elite covers multiple vans or multiple salon locations and is labeled "Custom," with a custom SMS allowance, but the calculator on the same pricing page multiplies $79 by the number of vans or locations you pick, so two vans show $158 and three show $237. We use those figures below; confirm them with GrooMore before you rely on them. GrooMore doesn't publish what texts cost past your allowance either.

The figures below assume three texts sent per appointment (reminder, confirmation and ready-for-pickup) plus one client reply, and count three against each allowance because neither vendor says whether replies count. DaySmart prices assume you use its payment processing and one user per person on staff:

Four conclusions come out of that table.

One: two-way texting at one location is GrooMore's by $70 to $100 a month. This is the biggest number in the comparison. GrooMore's $49 plan holds text conversations with clients in its message center; DaySmart bundles two-way texting only from Deluxe Growth at $149. DaySmart's Deluxe plan offers it as an add-on that might cost less than the jump to $149, but it is listed as "contact for pricing," so you need a written quote to know. For a solo van that texts clients about running late, a matted coat or a change of address, that is $1,200 a year in GrooMore's favor.

Two: on reminders alone, DaySmart is cheaper for one person and the two run close after that. A solo groomer pays $29 against $49, or against $79 once they pass about 130 appointments a month and outgrow GrooMore's 400 texts. But GrooMore's Standard plan covers three salon staff and DaySmart's Basic covers one user, so a small two-groomer salon flips to GrooMore by $20 until it outgrows those 400 texts, at which point both move up and DaySmart's Deluxe edges ahead by $10. At four people the two are level at $78 and $79. Past that, GrooMore's unlimited salon staff wins on the subscription, though a busy salon starts running into GrooMore's 800-text ceiling.

Three: the second van decides it the other way. GrooMore's per-van calculator adds $79 for every van. DaySmart doesn't charge by vehicle at all; a second van is a second user, and Deluxe already includes three. On reminders, two vans cost $69 on DaySmart against about $158 on GrooMore. With two-way texting the margin is thin at two vans, about $9, but each van after that adds about $79 on GrooMore and $9 on DaySmart, so the gap widens by about $70 a van.

Four: text ceilings favor DaySmart at the busy end. GrooMore tops out at 800 texts per van or location, roughly 265 appointments a month, and doesn't publish an overage price or a bigger single-location plan. DaySmart's Premium plan includes 2,500, roughly 830 appointments, at $199. A high-volume single salon should ask GrooMore what happens past 800 before signing.

Three caveats. First, without DaySmart's card processing every DaySmart figure rises by $10 on Basic or $20 on the other plans. A solo groomer on reminders still saves $10 on DaySmart, but the 200-appointment two-groomer salon flips to GrooMore by about $10, the four-person salon by about $19, and the two-van, two-way case by about $11. GrooMore takes payments through Square or Stripe, so compare the per-transaction rates you would pay on each; DaySmart says it will match or lower your current processing fees. Second, the fleet figures rest on GrooMore's pricing calculator, not a published price list, because the plan itself is labeled "Custom." Third, neither vendor says whether client replies count against the allowance. If they do, every texting-heavy row tips toward whoever has more room under its cap, which is usually DaySmart. For how these line items compare across the whole market, see what grooming software really costs.

What Each One Gives You Beyond the Price

DaySmart Pet gives you more as you pay more. Basic covers scheduling, automated reminders and ready-for-pickup texts, online booking from your website, Facebook and Instagram, integrated payments, online deposits, gift cards, reporting and the mobile app. Deluxe adds digital forms for consent and vaccination records, payroll, a client loyalty program, employee reminders, email marketing, packages and pre-paid services, and multi-ticket checkout. Deluxe Growth adds two-way texting, text marketing and reputation management. Premium adds QuickBooks Online. Every plan includes email, chat and phone support with training and onboarding. For vans, DaySmart offers a map view with turn-by-turn directions, traffic and travel-time estimates, but it does not advertise route optimization. Add-ons include a $15 website builder and $25 daycare and boarding calendars.

GrooMore gives you the full list on day one. Standard and Premium list the same features: smart scheduling, online booking and a client portal, two-way messaging, mass texting, auto replies, appointment and rebook reminders, intake forms and digital agreements, Square and Stripe payments, deposits and no-show charges, tip management, a loyalty program, gift cards and coupons, Review Booster, retail products, Google Calendar and QuickBooks sync, service pricing by breed and vaccination tracking. For vans it adds route optimization, a nearby-clients view, service areas, driving distances and ETA messages. GrooMore's homepage also advertises commission management, staff timecards and payroll, inventory, 24/7 support and free data import.

The practical upshot: to match what GrooMore's $49 plan includes, a DaySmart customer needs at least Deluxe Growth at $149, plus the QuickBooks add-on, and still gets no route optimization. What DaySmart offers in return is a longer track record, a far larger base of app ratings, higher text allowances, boarding and daycare, and a cheap website builder.

Where DaySmart Pet Pulls Ahead

• The cheapest reminder-only plan: $29 with 500 texts against $49 with 400. For a solo groomer on reminders, that is $240 a year, or $600 once GrooMore's 400 texts push you to Premium.
• No per-van billing: A second van is a $9 user, not another $79. Every fleet we modeled is cheaper on DaySmart, with or without two-way texting.
• Higher text ceilings: Up to 2,500 texts a month on Premium. GrooMore stops at 800 per van or location.
• Boarding and daycare: $25 a month per calendar on any plan. GrooMore is grooming only.
• A website builder: $15 a month. GrooMore doesn't offer one.
• Track record and a published trial: Selling grooming software since 2005, a 14-day trial with everything in Deluxe and no card, and an iPhone app rated 4.8 stars by about 1,100 users, against 4.7 from 24 for GrooMore's.

Where GrooMore Pulls Ahead

• Two-way texting at $49: Against $149 on DaySmart. Nothing else in this comparison moves the price as much for a single van or salon.
• Everything on the cheapest plan: Review Booster, loyalty, coupons, intake forms, digital agreements, QuickBooks sync, deposits and no-show charges at $49. DaySmart spreads those across plans from $69 to $199.
• Route optimization: Real route optimization, nearby clients and ETA messages. DaySmart offers directions but no optimization.
• Three salon staff for $49, unlimited for $79: No per-person charge inside a salon. On DaySmart, each person past the plan limit is $9 a month.
• No processor surcharge: GrooMore works with Square or Stripe. DaySmart charges $10 to $20 more a month if you use someone else.
• Simple to choose: Two plans with identical features. You only decide how many texts you need.

If You Also Board or Run Daycare

Only DaySmart does it. DaySmart sells a daycare calendar and a boarding calendar for $25 a month each, on top of any plan. They add occupancy and stay-length management to the same client records, and your plan, user count and texts stay the same. A solo groomer who boards a few dogs pays $54 a month.

GrooMore is built for grooming salons and mobile groomers and offers no boarding, daycare or kennel tools. If boarding is part of your business, or will be soon, GrooMore would mean running a second system. For other platforms that combine grooming with boarding and daycare, see DaySmart Pet vs Pawfinity and GrooMore vs Time To Pet.

Testing Them

DaySmart offers a 14-day free trial with no credit card that includes everything in Deluxe. You can set up reminders and text marketing, but DaySmart says those tools need verification that its team completes once you activate, card processing stays off until you pay, and your trial data is deleted if you do not activate.

GrooMore invites you to "start free" with no credit card but does not publish a trial length. It offers free data import, which makes a real test easier, and both vendors bill month to month. If you are weighing GrooMore for more than one van, ask for the Business Elite price and text allowance in writing before you move your client list. Whichever way you go, export your client and pet data before you cancel anything.

The Questions That Settle It

Answer these in order and stop at the first one that decides it.

First: do you board, run daycare, or plan to? If yes, choose DaySmart. GrooMore does not offer it.

Second: will you run more than one van in the next year? If yes, choose DaySmart unless GrooMore's route optimization and bundled features are worth about $70 a month per extra van to you.

Third: at one location, do you need to text back and forth with clients inside the software? If yes, choose GrooMore, or get DaySmart's Deluxe add-on price in writing first. Two-way texting is the single biggest price difference between them.

Fourth: if reminders are enough, how many people use the system? One person: DaySmart, by $20 or more. Two or three people under about 130 appointments a month: GrooMore, by $20. Above that, the two land within about $10 of each other, and the choice comes down to features: route optimization, review requests and loyalty on GrooMore, or higher text limits, a website builder and a longer track record on DaySmart. If no-shows are what you are really trying to fix, GrooMore's deposits and no-show charges are on its cheapest plan; see our guide to reducing grooming no-shows.

Which One Is Right for You?

Bottom Line

DaySmart Pet's $29 plan is the cheaper price, and GrooMore's $49 plan is the bigger bundle. DaySmart charges by the person and holds two-way texting, reputation management and QuickBooks back for higher plans, but a van costs only another $9 user. GrooMore puts its full feature list, including two-way texting and route optimization, on the $49 plan, but charges for every van and caps texts at 800 per location.

For one van or salon that wants to text with clients, GrooMore is cheaper by $70 to $100 a month. For a solo groomer who only sends reminders, DaySmart is cheaper by $20 to $50. For any fleet, DaySmart is cheaper, by about $89 at two vans on reminders and by a widening margin as vans are added. Confirm current rates with both vendors before signing, and ask for the figures neither page settles: DaySmart's two-way texting add-on and whether replies count, and GrooMore's Business Elite price and what it charges past your text allowance.

Still comparing? DaySmart Pet vs Groomsoft tests DaySmart's $29 plan against the other low-cost option, DaySmart Pet vs Groomer.io sets it against unlimited texting, DaySmart Pet vs MoeGo covers per-van pricing at the top of the market, and DaySmart Pet vs Pawfinity covers the multi-service matchup. For GrooMore against other platforms, see Groomsoft vs GrooMore, Groomer.io vs GrooMore, MoeGo vs GrooMore and Pawfinity vs GrooMore. Our best pet grooming software guide ranks the wider field, and the best mobile grooming software roundup covers van-based businesses. For the last DaySmart matchup, DaySmart Pet vs Time To Pet sets text-first against app-first.

Frequently Asked Questions